Dale Benton - Supply Chain Management

Having an effective supply chain has always been key to retail success. Whether you call it micro-merchandising or the customer-centric supply chain, the challenge has traditionally been to quickly identify trends or activity in a store that is outperforming the norm, and rapidly roll this out to all stores with similar attributes and customer behaviours.

http://www.supplychaindigital.com/supplychainmanagement/4613/Technologys-Role-in-Managing-the-Evolution-of-the-Customer-Centric-Supply-Chain